THE KINGDOM OF O
As part of Outlyer’s focus on live experience entertainment, we will create the world’s first “successible” (environmentally sustainable and accessible) theme park.
The Kingdom Of O, based on a story-world and characters created and wholly owned by Outlyer, will be an experience park (X-Park) where every ride is accessible, and all transportation and hospitality will be fully inclusive. Building The Kingdom Of O creates the blueprint for an entire city, with technological solutions that can be applied across the world.
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A world-changing partnership between Cambridge University and OUTLYER


The Department of Engineering at Cambridge University is led by Professor John Clarkson, a passionate advocate of what he terms “universal design”. If we apply creative rigour to solve issues of design that exclude the Outlyer community, the end result will be design that is better for everyone.
Together, Outlyer and Cambridge University Department of Engineering are pulling the sword from the stone. They are creating the OUTLYER CENTRE FOR INCLUSIVE DESIGN (OCID), a world-leading centre of excellence that will break new ground in understanding the needs of the Outlyer community, innovate solution and create a depth of data that will allow future generations of designers and engineers to effortlessly build an inclusive world. The focal project will be The Kingdom Of O.
The OCID will inform and inspire brands to engage with a vast consumer base and further, humanity will fully harness the untapped potential of over 2 Billion people.
In February 2025, Trinity Hall, Cambridge hosted an inaugural symposium sponsored by Outlyer. Attended by leading academics in the field of inclusive design and global brands such as Unilever, Hitachi Rail and Jaguar Land Rover, the symposium successfully defined the road map by which we can build the Outlyer Centre of Inclusive Design as an integral faculty within Cambridge University’s Engineering Department.
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We are looking for brand partners to support this venture. The massive commercial gain from engaging with the Outlyer community is self-evident, but this enterprise goes further.
Technological solutions devised by the OCID will be marketable assets with potential valuations in the billions. The Kingdom Of O will be a profit generator.
Beyond that, the world-changing mission of this global centre of excellence makes this a uniquely prestigious legacy project.